Your wellness program will only be as strong as the plan you create. When people decide they want to start new companies or launch new products, what’s the first to-do item (if these individuals are smart and want to succeed)? It’s developing business plans and/or marketing plans.
Whether you have a strategic plan or are looking to craft one, here are the 4 components it needs:
- A mission statement – A concise statement of the purpose of your wellness program. In other words, why your wellness program exists. The mission statement should include your overall goal and provide a path to guide all of your decision making and actions. For more specifics on drafting a mission statement, read “Give purpose to your workplace wellness publications with a well-crafted mission statement.”
- Your personas – Who makes up your pool of participants. Likely you will have several types of people within your group. To learn more about the various personas you might need to consider, check out “Who are you talking to? Be specific in identifying your wellness program participants.”
- Your goals – What you hope to accomplish through your wellness program and by when. Examples might include: Reducing employee turnover, reducing absenteeism due to illness, increasing comradery among employees, increasing community involvement, etc. Set goals that require focused attention and resources to accomplish but which are realistically obtainable. Check out this article: “Design your wellness program with what your participants really want – quality of life.”
- Your metrics – What you will measure to ensure your wellness program is succeeding. Usually this involves numbers, which you can track – through attendance, survey results, and health claims data – but don’t overlook other ways to measure success such as through powerful testimonials from participants.
If you already have a strategic plan in place, great! Review it to ensure you’re considering the key components above and achieving your desired results. You should review your strategic plan at least annually.
For more tips on reaching your wellness program goals – read this article: “The right way to reach wellness program goals.”