When it comes to your workplace wellness program, you want to take a holistic approach, covering all areas of health and wellness, right? That means including topics such as eating well, getting enough physical activity, keeping stress in check, connecting with others, managing finances, and the list goes on and on.
Give each wellness program area its own identity
Make it easy for your wellness participants to make sense of what you’re providing, and see just how well rounded and comprehensive your wellness program is by organizing everything.
Here are the 3 simple steps to organizing your workplace wellness offerings:
- Decide on the areas you want to cover on a regular basis and what broad categories you would put them in.
- Brand each category with a creative, but easy-to-understand and identifiable name and logo.
- Use the name and logo with all wellness program activities and on all communications.
You may want to send an email or hold a meeting to explain the organizational structure once you have it in place.
As your wellness program participants get familiar with the categories, names, and logos, employees will be able to easily understand what you’re providing. What’s more, if they have particular areas they are interested in, they can look for the corresponding name and logo when deciding on what activities to participate in and which communications to read first.
As an example, here is how Hope Health organizes its wellness areas.
If you have the recommended regular wellness newsletter, consider devoting a page to each of your categories in every issue. (For more on the importance of having a newsletter, check out “A newsletter can help any workplace wellness program overcome employee engagement challenges.”)
Also, be sure to use your category branding on all communications — whether print or electronic (posters, brochures, emails, event invitations, videos, intranet, social media, etc.).
What to do now:
- Check out these success stories of how your colleagues are making communication a priority in their companies.
- Read this FREE eBook, “How to Put Communication First in Workplace Wellbeing,” for expert advice on how to implement a “communications-first” approach at your workplace.
Need help with making your wellness communications live up to their fullest potential? I’m here for you. You can reach me at email@example.com or 800-334-4094.