A health newsletter can be an excellent platform to give your wellness program participants the information and inspiration they need and want to live healthy, but how do you know what to provide?
- Do you start from scratch – and research, write, and design all the content on top of everything else you have to do?
- Or, do you opt for a ready-to-use newsletter – professionally written, reviewed and designed – so you can focus on other aspects of your wellness program and job?
When the questions are framed this way, it’s pretty safe to say that most people would pick the latter option.
Using a ready-to-use newsletter that allows you to customize content to your organization can:
- Save you time
- Save you money
- Make for a more effective newsletter
It’s much less labor intensive and costly to partner with an outside professional health and wellness communications company than to create an in-house health and wellness publishing unit, which would mean having to hire:
- An editor
- A proofreader
- An illustrator
- A designer
- A photographer
Then, of course, you really should have a Medical Advisory Board of experts to make sure the information is accurate.
Making for a More Effective Newsletter
Expert health communicators also know the most effective way to write and design a publication that will engage an audience. Creating a newsletter that inspires wellness participants is both a science and an art – developed from years of training and experience – that takes into account sentence length, story structure, image selection, and font usage among other elements.
Using a ready-to-use newsletter shouldn’t mean using a generic newsletter, though. There’s a difference. The most effective newsletter is one that combines off-the-shelf, timely and relevant content with content that is customized to your organization’s branding, messages, and images so your readers know that the newsletter is intended specifically for them and is not for the general public.
For 20 essential editorial and design elements every newsletter should include, download our FREE Tip Sheet.
Also, check out this Hope At Work article “How Well Is your Employee Newsletter Working?”