In many organizations, wellness and benefits communications can tend to be one-sided. Companies know what they want to say so they create communications that speak to employees rather than with them.
This approach can come across as jargoned and pitchy, like continual advertisements for a product employees didn’t ask for in the first place. This style of communication doesn’t make employees feel like they’re part of the communication. It takes two sides to communicate; otherwise, you’re just lecturing through various formats.
One way organizations can open communications with
their employees is through an internal blog.
An internal blog allows employees to ask questions about benefits and the wellness program, and share health comments and concerns. As your company sets up an internal blog to communicate with staff about wellness and benefits, consider the following:
- Write in a conversational tone. Getting rid of corporate speak can make such a difference in the effectiveness of the message. People may be more likely to respond – and in a positive way – to the information you’re trying to communicate if you use a chatty tone.
- Post a new blog entry every seven to 10 days. Think shorter and more often. People may be more likely to read entries that only take a minute or two to get through. Postings might include details about an upcoming flu shot clinic, tips for avoiding overeating during the holidays, or reminders about deadlines for next year’s health savings plan.
- Promote the blog. People won’t read the blog if they don’t know it’s there. You need to tell people about it. Consider announcing the blog through a series of emails, informing employees what the first few topics will be.
- Encourage comments. Include a post that explains how to comment on blog articles, then pre-populate the blog with a few well-placed comments. Once people see a few comments, they will know how to comment themselves. Plus, when people see that other people have commented, they may think, “I better read the blog.’”
- Monitor the blog closely. You want to encourage dialogue, but you need to make sure the information employees share is correct. Designate a person to monitor the blog closely and correct any misinformation so it doesn’t get out of hand. Use internal experts to respond to comments quickly and accurately.
Find out more about setting up your own
internal blog in this FREE eBook –
The Five Step Wellness & Benefits