Ideas and inspiration for your wellness program don’t have to be born in your office or conference room. Let them well up from creative, energizing people in your community.
Most of us are unaware of the resources that remain untapped within five miles from where we work and live. Even if you’re in a small town, you can tap into the passion and expertise of chefs, bicycle shop owners, park rangers, librarians, martial artists and more!
In our hometown of Kalamazoo, Michigan, owners of a farmers’ market are showing local employees how to buy and prepare food in quick, easy, nutritious ways. A local sports store is leading a program that gets young girls interested in running to build their self-esteem and confidence.
A Superhighway of Wellness Communication
As you think of ways to involve community members in your wellness efforts, you might realize something surprising: Your employees and local citizens are already ahead of you, thanks to social media, short videos and other multimedia tools that quickly convert their interests into grassroots-oriented events.
Tools like Twitter, Facebook, LinkedIn, and blogs free up hidden assets—inside and outside your organization. They can help you inject new knowledge, skills, and perspectives into your wellness program. Pretty soon, your wellness communication will look more like a superhighway than a one-way street.
4 Quick Tips
- Tap into community activities discussed by grassroots groups.
- Collaborate with other workplaces and institutions and leverage their expertise.
- Plan events and programs in conjunction with other organizations to share resources, reduce costs, and coordinate your messages.
- Watch new communication technologies carefully (like video streaming). They enable us to connect and interact more.
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