Many wellness programs focus solely on offering resources to, and holding events for, their own participants… during the workday… within the walls of their organizations. Yes, it’s important for wellness programs to have this internal presence, but your efforts can and should expand beyond your participants, your hours of operation, and your office building or facility.
Connect your wellness program with the world around you, including your local community and other, neighboring companies.
Doing so creates a win-win situation for everyone involved. You see, we, as humans, are hardwired to crave being connected with others, especially those in close proximity to us. And, if we can develop strong social relationships with happy people near us we can become happier ourselves, which in turn can keep us healthy and help us to live longer.
How can you go about connecting your wellness participants
with other people outside your organization?
- Host social gatherings — Think about after-work opportunities such as healthful finger foods over a talk on new fitness trends. You can plant the idea of getting more active and encourage attendees to connect with others at the event who may be looking for workout partners.
- Sponsor a community event — One possibility is to organize a park clean-up day. Not only would you be helping to improve a community asset (and make your company look good in the process), people (including your wellness participants) would get a chance to be active outdoors.
- Attend community events as a group — Check into benefit walk/runs. Many times, you can get discounts if you register a certain number of participants together.
- Partner with other companies — Find organizations that are located near you and work together to provide joint health and wellness programs and resources. Not only can you split the time and cost of organizing efforts, getting your participants together can be a great business networking opportunity for everyone involved.
Check out this great article for more tips: Stay Close & Spend Less… Connect Your Wellness Program Participants with Local Organizations and Businesses