Wow, where has 2014 gone? Before we know it, we’ll be ringing in 2015. To avoid a panic in January about what you’re going to do for workplace wellness during the upcoming year, spend time now mapping out your messages and initiatives.
Here are 3 simple, easy strategies to keep in mind as you plan:
1. Solicit participants for their ideas. If you want people to participate and be engaged in what you provide, you should find out what they want and need. You can gather input through an interest survey. For more on creating a survey, read the past Hope at Work article on crafting a survey.
2. Focus on National Health Observances. Each month of the year, there are at least a few (and often many) observances of health-related issues. Affiliated national organizations/associations and government agencies often provide free credible communication resources for the observances and host various community events focused on the specific health issues. Piggyback off these efforts with your own messages and offerings. For a list of recognized National Health Observances, visit the U.S. Health and Human Services Website.
3. Pay attention to seasons of the year. Provide health and wellness communications and programming when people are likely already thinking about certain topics and may be more receptive to messages and efforts. For example, colds and flu are traditional fall and winter topics you don’t want to forget.
Once you’ve established what health and wellness messages and initiatives you want to focus on, you’ll need to document your plan. A guiding document allows you to work well in advance of when you plan to deliver your information and programming so they are well thought out and thorough.
At a minimum, your yearly plan should include:
- What topics you’ll cover each month
- What media you’ll use to deliver your messages
- What events, programs, and other resources you want to include
- Who will be responsible for the initiative
- When work on each message/initiative needs to start
- What steps and resources each message/initiative requires
For help in creating a communication plan, download our FREE, easy-to-use Planning Guide — complete with lists of monthly health observances, holidays, additional topic ideas, and communication tips, as well as a planning worksheet for each month.