Meme humor has become part of our online social culture. If you’re on any sort of social media network or you email or text, you likely come across the funny images, videos, and sayings on a daily, if not hourly, basis. People chuckle at them and pass them along.
Memes are an easy, effective way to bring humor to workplace communications:
- For the person responsible for communications, memes are faster to produce than long blocks of copy.
- Employees receiving the memes appreciate their employer taking time to connect with them on a more emotional level, and make them feel like they are part of a team, complete with inside jokes.
Here are 4 types of memes to consider using:
- Photo and video memes: Photo memes include images of anything where a person is imitating a familiar position or action, such as running or eating, along with a saying.
Video memes involve dubbing over or changing sounds of familiar videos.
- Image (macro) memes: This is slightly different from a photo meme. It includes a familiar image (photo or cartoon) along with different captions. An example of this is “The Most Interesting Man in the World” meme, with varying taglines that play on “I don’t always (fill in the blank), but when I do, I prefer (fill in the blank).” You can find images to use by going to online meme generators such as Meme Generator or makeameme.org.
- Word memes: Use words and a simple illustration and/or background. Many people use somecards.com to create these memes.
- Miscellaneous marketing memes: These memes involve an employee or someone else engaging in an activity and taking a picture of it.
For example, show the lighter side of rolling out a new product by showing employees posing with it in a goofy way. Sometimes, the original behavior or position is the same with people adding their own flare to it.
How to generate meme ideas?
- Think about common workplace issues that everyone can appreciate, such as overcoming the challenges of change or learning something new.
- Ask for suggestions from employees to make them feel they are part of the creation process.
As with using any type of humor in the workplace, stay away memes that others might perceive as racist, sexist, ageist, or involving any other form of discrimination. It’s also best to stay away from religion and politics.
Remember: Use humor to lift people up, not to put them down. Laugh with people, not at them.
What to do next – check out:
- This example of another appropriate style of workplace humor images from our award-winning Life is a Journey™ poster line.
- The FREE white paper, “Why Humor Works in Workplace Wellness Communications.”
- And these articles, “Give Your Employees a Healthy Dose of Humor in Your Wellness Communications,” “3 ways to embrace your inner comedian to engage employees & improve your workplace culture,” and “Make workplace humor work for you… with the right style.”
Let’s talk! Feeling stuck in the status quo with your workplace communications? Seeking fresh ideas for how to ensure your communications are relevant to employees?
I can help! Call me at 800-334-4094 or send me an eMail at firstname.lastname@example.org.