Athletes need to be flexible to achieve peak performance. Being flexible increases range of motion and can lessen the chances for injury. Applying flexibility to health and wellness communications can work much the same way.
Being flexible in your communications can:
- Increase the reach of your communications.
- Lessen the risk that your efforts will fail.
This is the theory behind the Hope Health Flexible Messaging™ strategy. For more information about the concept, download the FREE, Flexible Messaging report.
Using a Flexible Messaging approach means partnering with health and wellness communication professionals. These experts supply well-researched, tightly written, professionally designed, and medically reviewed content while the company or organization provides their specific news — events, accomplishments, programs, and resources.
Saves You Time & Money
With each communication, the organization decides how much of its own content to put into the piece and how much the organization uses the professionally written, designed and reviewed materials. It all depends on what you need for the particular communication. A Flexible Messaging approach can save an organization time and money, while delivering effective communications that can provide for greater employee engagement.
If you want greater employee engagement in your wellness program (and who doesn’t):
- Start with a base of sound, medically reviewed content
- Blend in your stories, programs, and events
TIP: Specify with examples. Organizations tend to write or speak in generalizations (“People often relieve stress through breathing exercises.”). When possible, get personal (“Mary in Accounting says she felt stressed and had high blood pressure until she took yoga classes, offered as part of our wellness program. She feels happier and healthier now – and encourages others to join her.”)
Download our free, Flexible Messaging report – to learn about this powerful strategy that provides effective communication with the efficiency you want and need.