Print or Electronic? The Answer is Both, and Help is Here
Your employees consume information differently than they did in the recent past. Breaking through this communication clutter means reaching employees tactfully—with relevant information delivered in multiple formats.
The good news: By providing a mix of print and electronic content, you can deliver information when and where employees are. The key is to build a cohesive mix of content.
A Helpful Hint, a Powerful Tool
What percentage of your communication shall represent each medium? We can offer a helpful hint, plus a simple but powerful new resource.
The HINT is to think of your communication campaign as a movie or a new book:
- The story is the focus and it resides online or in print.
- The story can be consumed in parts or segments over time.
- Newsletters, posters and brochures excerpt and promote the story.
- The goal is to get people interested in the story.
The RESOURCE is Hope Health’s new Media Planning Tool. Answer a few, quick questions and the tool will show you a pie chart, suggesting an estimate of how you might want to organize your workplace communication between print and electronic media.
Toward a Powerful New Framework
Once you begin to think of your communication as a movie or new book, and also decide what blend of print and electronic messaging to create, your new communications plan will start to take shape.
The result of some simple planning can be a communication structure that’s forward-thinking and energizing, a total communications experience that inspires, informs, shares, and celebrates the potential of healthy living.
- Find what mix is right for your company: Media Planning Tool
ALWAYS FREE AND TRUSTWORTHY
Hope Health believes in the power of free content with no strings attached. We don’t accept paid content or other advertising in this free editorial product, and we don’t require a sign-in to access it because we don’t sell your information.