Social media has become common in personal, B2B, and B2C communications, but using it to reach employees in the workplace is still a fairly young strategy. It’s catching on, though.
According to a survey by Gartner:
- By 2016, 50% of large organizations will have “Facebook-like” social networks.
- What’s more, 30% of these will be viewed as essential as telephones and email are today.
Use Social Media to Take Your Communications to the Next Level
If you want to take your internal communications to the next level, and haven’t already incorporated the use of electronic social platforms, now is the time. It can enhance business within companies by bringing together people to communicate for the benefit of themselves and the organization.
Social media can:
- Provide opportunities for real-time, authentic conversations among employees.
- Open new feedback channels.
- Encourage faster, more efficient, and more effective teamwork.
With so many social media platforms out there, the question then becomes what to use for what. Here are some of the most popular platforms and what type of content you could post where:
When considering what content to include, keep in mind that many social media users access their accounts for one of three reasons:
1. Discovery or gaining knowledge — “first to know” or “behind the scenes” information.
2. Usefulness — tips, tricks, and how-tos.
3. Reliving experiences — content that evokes emotion and/or tells a story.
I’d love to hear what you’re doing with social media. eMail me at whaan@hopehealth.com.
Let’s talk! Feeling stuck in the status quo with your workplace communications? Seeking fresh ideas to ensure your communications are relevant to employees?
I can help! Call me at 800-334-4094 or send me an eMail at whaan@hopehealth.com.
