Hillary Clinton’s “It takes a village to raise a child” philosophy makes a lot of sense if you apply the same community-based approach to your wellness program.
Look to local organizations and business that could help nurture the health of your wellness program and, ultimately and more importantly, the health of participants.
Instead of operating your wellness program strictly at the company level and never going outside the walls of your organization, consider approaching local groups to provide experts, events, and other resources. Good organizations to ask for help include:
- Hospitals – ask if they offer free screenings or send out specialists to your organization for lectures.
- Farmers’ markets – farmers could give talks on different types of produce and tasty, healthful ways to prepare it.
- Grocers – see if they are willing to offer coupons or specials on healthful foods.
- Restaurants – some may provide cooking demonstrations.
- Sporting organizations – ask for help to organize running or walking training groups or hold injury prevention clinics.
- Retailers – ask if they can come in to explain how equipment works or what clothing is appropriate for which sports.
Many of these groups will understand that partnering with your wellness program can be a win-win situation for both of you.
- Your program gets valuable health and wellness tools – at little or no cost.
- Local organizations and businesses know that education and engagement are the sustainable ways to build a loyal following and customers in today’s highly competitive environment.