When we started the program, we felt like we were venturing into uncharted waters. So we felt it was important to surround ourselves with experts to help us light the way. We have worked with many vendors over the years, but Hope Health is the only one that’s been with us on our entire journey. That’s a testament to the trust we place in Hope.
The HOPE Health Letter’s easy-to-read, friendly style has become a familiar and trusted source of information for our insured population. And, our employers rely on it as a key part of their employee communication strategy. Many of our members are very small employers and don’t have an HR department, much less an employee newsletter. They rely on our resources and tools, including the newsletter, to get accurate benefits and wellness information out to their employees.
We have multiple audiences including employer representatives and the insured population. We need to ensure our member employers have accurate and timely information to distribute to their employees. And that’s where the HOPE Health Letter comes in.
The use of home mailing gets our messages to the entire household. Reaching insured spouses is a challenge for us. We insure a large number of spouses who contribute to the health-care claims. Although they don’t have a direct relationship with the employer, they are an important player in the cost-containment equation.
We need to not only inform people about programs and services, we need to empower them to take action to improve their health. Health behavior change is complex.
