EMI Health
THE HOPE HEALTH LETTER INCREASES BRAND ENGAGEMENT WITH CLIENTS
We have used the HOPE Health Letter (rebranded with our “Be Well” logo) for more than 20 years. When wellness services became an important part of our benefit offerings, we began offering the HOPE Health Letter to our clients, as well.
“The HOPE Health Letter is a necessity. It’s part of our identity and I can’t replace it.”
Ben Slaugh
Vice President, Wellness
We also use several of Hope Health’s customized brochures on blood pressure, diabetes, and cholesterol.
Ben Slaugh, Vice President, Wellness
EMI Health is a nonprofit organization that offers health insurance options to employers in the public and commercial sectors (currently, for more than 140,000 people). EMI Health seeks to provide the best possible benefits at the lowest cost. EMI Health’s newsletter is distributed in print and PDF formats.
“It’s easy to work with Hope Health because they are quick and responsive.”
The HOPE Health Letter fosters engagement through more than just brand recognition: the consistency of regular wellness communication that takes a lighthearted approach to serious health-related topics is a key reason it’s so successful. We also believe that a printed format adds to the value: “I don’t know the science behind it, but people love the physical newsletter!”
“Our clients recognize the HOPE Health Letter, they expect it, and they love it. We love being able to put our brand on it.”
