While searching for vendors to help me implement our vision, I was impressed with how user-friendly the Hope Health services seemed. The ability to use a template combined with the flexibility to modify content was a huge draw, since I would be the person managing the newsletter. I received an immediate response to my inquiry, and was quoted competitive pricing. Hope Health was extremely helpful in explaining the process of creating the newsletter. Everything about it was an ideal fit for our concept.
Our centers specialize in the managed-care demographic, so I chose to target a more mature audience. Patients who are 65 and older typically visit their primary-care doctor more frequently than other patient populations. They are taking an increasingly empowered approach to their healthcare. To support this, our newsletters offer a wide range of information these individuals might not otherwise read.
I aim to provide information complementing topics addressed in the office, while including topics relevant to everyday life. I view the newsletter as a tool to keep patients informed about each office’s services and upcoming events. The newsletter educates and entertains readers; the articles in the Hope Health Library aren’t dry or boring. The articles offered are relevant, contemporary, and keep our readers engaged. And our readers let us know they love it! We order extra copies for each medical center to keep in the waiting room and distribute at health fairs.
