A Flawed Plan Well Communicated is Better
Than a Perfect Plan Poorly Communicated
Contrary to popular opinion, the foundation of your wellness program is NOT the smart options, services, and incentives you’re choosing and implementing in hopes of generating enthusiasm and action among employees. The real foundation is effective, forward-thinking communication.
The reason: A wellness program isn’t truly well-crafted unless it’s well-communicated.
It’s true that updating your wellness program’s options and services can lead to improved value. But the program can’t stand on its own — and your organization can’t achieve behavior change and sustainable progress — without a solid base that’s rooted in a timely, relevant, compelling, ongoing communication plan.
It’s actually more effective for a company to build a flawed plan and then communicate it really well. At least employees will tune in.
The most effective wellness communication is developed early in the process and integrated into other core decisions about the program. Any wellness or benefit program concept should start with two questions:
#1. How shall this be communicated?
#2. How shall that communication be received?
The Big News: You Are Now a Publisher.
Communicating your wellness program effectively takes some simple planning. The result will be a messaging structure that’s practical and energizing — a total communications experience that informs and inspires employees. It starts with these simple steps:
- Learn what kinds of information your employees want, and how they want it delivered.
- Start organizing your thinking into broad categories, like a magazine editor separating features from monthly departments.
- Think of seasons of the year and seasons of life, and how they can inform your wellness communication topics.
- Connect your employees and your community by using new-media tools.
This all might sound complex, but it’s not. Organizations that are doing this with our help are succeeding. They have engaged employees who look forward to wellness communication, and they’re making the entire experience a lot more fun.
Don’t let workplace messages about healthcare, wellness, and benefits fall on deaf ears. Communication shouldn’t be an afterthought. It should be your first thought.
Where to start?
- For step-by-step ideas on building an effective communication program, download this FREE eBook, “New Perspectives in Wellness & Benefits Communication.”
- Get help determining the right mix of print and electronic communications for your workplace with the Media Planning Tool.
- Post a comment or start a conversation and share your insight on communication here on our Facebook page.