It probably comes as no surprise to you that more than half of all American adults own smartphones, and that the number of users continues to increase. Chances are many of your wellness program participants are in this growing group of people who rely on handheld electronic devices to receive communications.
If you haven’t already taken your wellness communications mobile, now is the time to start thinking about incorporating eMails and/or text messages.
- EMAIL allows you to include an aesthetically pleasing layout that can grab your audience’s attention and pull them into reading larger amounts of content either within the eMail or from a link to a Website. You can prominently display your company or wellness program’s branding; change the color, size and font of text; and include several images and links.
NOTE: First and foremost, you need to make sure that you have an attention-grabbing subject line so your intended recipients actually open your eMail. Many people are bombarded with spam eMails. Your wellness program participants may overlook your eMail and never open it to see the valuable information that you’re trying to provide them – if you don’t have a compelling subject line.
- TEXT MESSAGES work well for short, to-the-point information, which many busy people appreciate. Individuals get the most important information in a sentence or two so they don’t mind investing the few seconds to read it. What’s more, most people receive alerts when a text gets delivered so the “open” rate tends to be much higher than eMails. According to various surveys, between 75 and 80% of cell phone owners text, and 95% of texts get read.
Regardless of whether you use eMails, text messages, or a combination of both, make sure you don’t send too many that you annoy your audience. Shoot for one or two wellness-related messages a week.