Relevancy + Brevity + Humor =
Attractive & Effective Workplace Wellness Communications
No. 1 – Relevancy
Be sure your communications – no matter what medium you use – are relevant to your participants. What does this mean? The messages and information need to be on topics and interests that your participants want and need. You can find out the wants and needs by conducting employee interest surveys.
What’s more, the communications need to contain sources and images that participants recognize. Information on walking becomes more relevant when you use a picture of co-workers in a local park versus a generic image.
No. 2 – Brevity
Think billboards and snippets, not long blocks of texts or speeches that go on and on. Respect participants’ time and understand that attention spans don’t last that long. Make a message quick to make it stick. A 150-word article or a one-minute video is about as long as you should ideally push it.
Images are important, too, to making a message memorable. One image with a few words can be more effective than a page-long story with several photos.
No. 3 – Humor
People like and remember messages and images that are entertaining – ones that bring a smile to their face or make them chuckle. People also respond better to a more light-hearted approach than one that comes across as preachy or authoritative. Don’t be afraid to have fun with your communications.
Communications need not be complicated to be effective. If you make your messages relevant, short, and humorous, you can get people’s attention and get them engaged.
Here are examples of communications that accomplish these three key factors:
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