When it comes to health and wellness, success can inspire success. Seek out testimonials and other participant involvement for your wellness communications. Reading or hearing how a co-worker has lost weight, quit smoking, or taken up a new activity can provide that “If they can do it, so can I” nudge for others to take action to improve their health.
Just how powerful can this positive peer influence be? Envision two one-page fliers, both informing employees about a new, upcoming health and wellness program offering.
- The first flier begins by describing the offering in detail, complete with statistics and specifics.
- The second flier begins by showcasing Susan, an employee who is now healthier and happier because she’s participating.
Which flier is more likely to grab your attention? Chances are it’s the second one. Your wellness program participants will probably think the same thing.
Having employees tell their health story to their peers is easy.
- Plan to solicit success stories from employees who feel healthier because of your wellness program. Use their examples in your employee health communications (with their permission). Invite them to be a Q&A source in your newsletter, post updates on your wellness blog, and tweet on your social media sites.
- Help employees to start their own blogs on free blog services such as blogspot.com, and invite all employees to follow the bloggers for encouragement and motivation.
For an idea of how employees might blog about their wellness efforts, checkout one Hope Health employee’s inspirational blog chronicling her journey to running a 5k race. Click here.