When FusionHealth developed its Sleep4Safety® sleep disorders program, the Georgia-based sleep medicine group knew communications would be crucial for marketing its services and ultimately educating participants.
Although the FusionHealth team was composed of sleep medicine experts, the group lacked the communication experience and expertise to turn their knowledge of sleep-related issues into effective messages for the various groups they were trying to reach.
So instead of trying to wing it, FusionHealth called in Hope Health. The Michigan-based health and wellness communications company acts as FusionHealth’s communications department, providing all of the Sleep4Safety® communication needs:
- Initial planning
- Producing materials including newsletters, brochures, posters, instructional videos and CDs, manuals, presentations, and product packaging
- Making sure deliverables reach their intended audiences
“Hope Health has just been a one-stop shop for us,” said Chelle Pfiffner, FusionHealth’s vice president of Strategic Enterprise Solutions. “Having a trusted communications partner means not having to worry about the communications.That lets me focus on all the other program components.”
When looking for an outside communications partner to help with wellness programs, Pfiffner recommends finding an organization that is:
- Focused specifically on health and wellness areas, rather than a general communications agency. A specialized health communication group is more likely to be passionate about the subject matter and that positive energy will show in the agency’s dedication to projects and its creativity.
- Highly organized and able to break down a complex project into different deliverables for different audiences. Each group may have its own message needs but each communication must tie into the overall program goals.
- Talented in all aspects of communications – writing, editing, graphic design, video production, social media, and product fulfillment.