Employees crave personal communications and will read anything they feel “talks” directly to them. Regular, meaningful communication can make employees feel part of the company, increase morale, and make employees feel proud to work at your organization.
To establish your company as the employer-of-choice so you can attract and retain the best employees around and enjoy consistent high levels of morale and productivity, you need to make employee communication your top priority. Employee communication must be the first thought, not an afterthought. (Need help convincing management to invest in communications? Read this tip sheet.)
Establishing a Communications-First Philosophy
A communications-first philosophy can strengthen the employee-employer relationship. When the relationship is strong, everyone wins – the employees, the employer, and the customers, clients, or patients, depending on the organization. When people feel like they are noticed, respected, and appreciated (all possible through communication), their overall health and attitude tends to be positive. They bring this energy to work, and it shows.
- Employees who report feeling valued by their employer are 60% more likely to report they are motivated to do their very best for their employer, according to a survey through the American Psychology Association’s Psychologically Healthy Workplace Program.
- Improved communication, particularly those using today’s social technologies, according to a McKinsey & Co. report, could raise the productivity of workers by 20% to 25%.
What Employee Communication Should You Focus On?
Provide employees with communication that sends the message you value them as whole people with interests and concerns outside of work.
Look at employee wellbeing holistically, taking into account these 5 essential elements of wellbeing: physical, emotional, mental, financial, community, and career wellbeing. All are interconnected and affect one another so be sure to cover all of them. Also, obviously, you’ll want to provide company news so employees feel like they’re “in the know” and connected to your organization.
How Do You Make Employee Communication A Priority?
Start small, set a budget, establish a strategy, and grow from there. You may want to ease your way into a communications-first approach by creating a new employee newsletter or revamping an existing one. A newsletter can serve as the foundation from which you can build communication for all other platforms (such as posters, emails, social media, videos, etc.).
When communication drives a workplace wellness initiative it can be highly effective using employee volunteers and free resources. It’s not inconceivable that a creative group of employees could pull this off without spending any money (other than their time). And as your communications-driven program evolves, you could add more media and events and still keep your budget to a fraction of what a typical workplace wellness program costs today.
Here are 3 keys points to remember:
- Distribute your communications on a regular schedule, so employees and their families come to rely on getting this from you.
- Keep it real by addressing topics of interest to your employees and company news.
- Decide if you want to produce your communications in-house or work with an experienced vendor. Check out this article to help you decide.
Regardless of what communication step you take first, pledge to make employee communication a priority in 2017.
What to do now:
- Check out these success stories of how your colleagues are making communication a priority in their companies.
- Request a FREE Trial Subscription to the HOPE Health Letter® – America’s leading workplace employee health & wellness newsletter. Get the next 3 issues FREE to evaluate its fit for your workplace.
- Read this FREE eBook, “How to Put Communication First in Workplace Wellbeing,” for expert advice on how to implement a “communications first” approach at your workplace.