Our country is getting heftier by the minute. The headlines say so, and our ever-expanding waistlines back up the claim. If your wellness program is like most, you spend a considerable amount of time and money trying to do something about this health crisis. And if your wellness program is like most, you aren’t having much success.
Part of the problem may be how you’re talking about this issue with your wellness program audience.
Hope Health is taking a new spin on this weighty subject in the January 2013 HOPE Health Letter® feature article “Choose to Lose – and Win.”
This fresh approach is needed because:
- Current efforts to combat obesity aren’t working.
- “If we don’t tell it like it is” soon, the problem will get even worse.
To learn more, download the FREE HOPE Health Letter Monthly Feature Article Brief that outlines the situation and the rationale for the new message approach.
The January article explains how individuals must use the power of choice to positively affect their health – particularly their weight loss and/or weight control issues.
People need to choose:
- Sacrifice versus overindulgence
- Delayed gratification instead of instant satisfaction
To be effective in helping readers better understand the power of choice, it is important that health communications:
- Be honest – For the most part, their weight problem is a result of their own lifestyles and decisions.
- Be specific – Identifying real-life examples of how the choices they make daily affect their health for the short- and long-term.
- Put individuals in control of their own lives – Giving them suggestions but leaving the decision to change up to them
For more details about the concept of individual choice, the “Choose to Lose – and Win” article, and how to purchase the January 2013 HOPE Health Letter for your readers, download the FREE HOPE Health Letter Monthly Feature Article Brief now.