Texts have become the communication tool of choice for many people — actually, probably most people. If you’re looking to make sure your workplace wellness audience sees your important messages, you should really think about adding texts to your communication strategy, if you haven’t already.
If you need to be convinced about the prevalence of texting, just take a look at the numbers:
- 81% of cell-phone owners use their cell phones to send or receive texts.
- There are almost 130 million text message enabled users.
- The average text message subscriber receives 491 messages each month.
Your employees will appreciate receiving health and wellness texts because they’re short and to the point. In other words, reading texts requires minimal, if any effort or time, on the part of employees.
You can use texts to send out:
- Motivational quotes
- Reminders of wellness events and programs
- Daily tips and/or wellness challenges
- Congratulations/recognitions to specific individuals
To make it easier on you or the person responsible for sending the text, consider using an online application for sending text messages to multiple people/groups at once. You can either:
- Gather employee phone numbers and add them to an address book, which is OK if the employees have company-issued phones or receive a phone allowance benefit from the company, or
- Use a function that allows employees to subscribe to the service from their end, which may be preferred if employees use their own personal phones.
You should also establish a company policy related to texting. Be sure to include:
- How many texts you’ll likely send weekly and when. Don’t text too often. Once or twice a day max.
- Times when texts should not be checked, such as in meetings, on calls with customers, on construction sites, in warehouses with heavy machinery in use, or while driving.
Texts are just one of several ways to effectively reach your wellness program participants with important communication. For more tips on how to include social media in your health and wellness communication mix, download the free white paper, “Use Social Media to Turbocharge Employee Communication.”
Need some FRESH ideas for your wellness communications? Download this free report – 25 Powerful Workplace Health & Wellness Communication Tips. It contains our best tips from the past 30 years. Share with your team!