The goal of any wellness program is to help its participants to live healthy lives. To achieve that goal, a wellness program must heavily rely on effective communications. What is said, written, and shown needs to be presented when, where, and how an audience wants it.
Unfortunately, many wellness communications suffer from various weaknesses that jeopardize the health of the program, and ultimately its participants.
Do you exhibit any of these 9 signs of workplace communication underperformance:
1. Feel as though you battle to gain your audience’s attention?
2. Have trouble knowing your audience’s needs and interests?
3. Find it difficult to communicate your goals and measure success?
4. Struggle with hitting deadlines and approaching your plan systematically?
5. Find it hard to determine what to publish where?
6. Have trouble customizing a plan for your culture, and fostering peer-to-peer recognition?
7. Routinely struggle to turn content ideas into finished pieces that are developed on schedule?
8. Have trouble getting your participants to notice, let alone read, your communications?
9. Struggle to energize your participants and promote your program?
If you answered “Yes” to any (or all) of these 9 signs, your wellness program may have caught the communication crud. It’s an easily curable condition.
The prescription: Use a proven, cutting-edge media methodology of deliverables within a structured framework that doesn’t waste your participants’ time or your money.
These 3 articles will give you that framework, along with tips you can use right now, to improve the health of your wellness communications:
- 5 Tips to Organize Your Health Communications Content
- Use Seasons of the Year and Seasons of Life to Develop Content For Your Health Communications
- An Editorial Calendar Keeps Your Health, Wellness & Financial Messages Top of Mind