Naming your company’s wellness program, “(Fill in company name) Wellness Program” is sort of like naming your baby boy “John Doe.” It’s generic and doesn’t really give your wellness efforts their own identity and personality.
If your wellness program doesn’t have its own unique name and logo, take a cue from marketers and focus on branding your organization’s wellness efforts so employees easily recognize your wellness program and want to participate.
A brand may include a:
- Name
- Logo or symbol
- Catchy tagline
When thinking about branding your wellness program, you may want to consider:
- Tone: Make sure the name and look you give your wellness program reflect what you’re trying to accomplish with your efforts. Think of words and images that evoke feelings of enthusiasm and vitality.
- Less is more: Go for simple words and images. You can always use a clever acronym to shorten a longer wellness program name. And, basic shapes and outlines may be easier to replicate and more effective than intricate pictures.
- Asking for input: Tap wellness participants for ideas. Then, ask for feedback on proposed branding before you implement it to make sure the branding will be well received.
An example of effective branding
Heritage Community of Kalamazoo (Mich.), a continuum of senior care organization, recently decided to take its wellness program to a higher level. The first step: give the wellness program a name and logo. That way, any time the wellness committee puts out messages or sponsors events, employees instantly know the communications or activities are part of the wellness program.
The wellness committee came up with the POW Program. POW stands for Power of Wellness. Because one of the main areas of its wellness program is nutrition, Heritage, with the help of Hope Health, developed a logo that incorporates the iconic health food: the apple.
If you’re interested in developing an effective brand for your wellness program, Hope Health can help. Contact us now to get started.
