Do you want your employees to pay attention to, trust, and act upon the health and wellness communications that you provide? Of course you do. Well then, you need to ensure you deliver clear, consistent, creative, and compelling messages and information. Think of the Content Manager as the foreman for your wellness communication efforts – making sure the creative team builds a strong structure.
Guarantee effective, engaging wellness communications by designating a Content Manager to own your communication efforts
What is a Content Manager?
A Content Manager is someone who oversees the content creation and dissemination process. The Content Manager ensures no tasks get overlooked and content comes together and is delivered on time.
What are the job responsibilities of a Content Manager?
- Works with the wellness team to determine topics to cover, making sure to include a wide variety of areas that are relevant to the audience/employee population.
- Creates a detailed editorial calendar that outlines topics, duties, and due dates. For a ready-to-use annual communications planning guide, click here.
- Assigns communication project tasks to writer(s), designers(s), photographer(s), and/or videographer(s). (Tip: Recruit employee volunteers for these tasks!)
- Monitors the workflow of the communications team.
- May or may not be responsible for various aspects of content creation (writing, editing, designing, proofing, taking photos, making social media posts, and/or shooting video).
- Oversees delivery of the communication to the intended audience.
A Content Manager typically has a project management and writing/graphic design background, but this is not required, especially with the help of employee volunteers.
Without a Content Manager, imagine what it would be like if any one of the job responsibilities didn’t happen? At the minimum, you wouldn’t have communications that were as effective as they could be. At the most, you wouldn’t have communications at all. And, without communications, your audience wouldn’t know what was going on in your wellness program and workplace, how to get involved, and, most importantly, maybe not know how to take care of their wellbeing.
Communication should be the foundation of your workplace wellness program, and the Content Manager the person who ensures the communication creative crew builds a strong structure.
What to do now:
- Download and use this Planning Guide to start organizing your communications.
- Download and share this white paper – Dynamic Communication Solutions to Engage Your Audience.
- Check out these success stories of how your colleagues are making communication a priority in their companies.
- Read this FREE eBook, “How to Put Communication First in Workplace Wellbeing,” for expert advice on how to implement a “communications-first” approach at your workplace.
Need help with your wellness communication content management responsibilities? I can help find a solution that works for you. You can reach me at email@example.com or 800-334-4094.