Communication Trends – Managers Tell Us What’s Coming by 2013
We recently surveyed our clients and colleagues and asked them to project three years out to 2013. We asked 13 key questions about what they thought wellness and benefit communications would look like in the future.
Key Trends from the Survey Revealed…
#1. Health communication is as important as the quality of benefits a company offers.
#2. Employers are offering worksite wellness programs because they hope to impact health care costs.
#3. The biggest obstacle to effective health communication in the workplace is employees’ not taking time to read the information they are given.
#4 The medium is becoming key to conveying the message. Electronic health information delivery and social media are making inroads alongside highly effective print products. Quick videos are effectively teaching self-care skills.
In addition to the above findings, 76% of all respondents indicated they will continue to use print somewhat or consistently as part of workplace communications. And 52% agree that communication is critical to employee satisfaction or behavior change.
Here’s what we think…
Within a couple years workplaces will be using social media tools so seamlessly that we won’t think of it as social media. We’ll just be focused on the content more than the medium.
And communication will be much more telegraphic (bullets, lists, numbered items, Q&A, etc.), easy-to-understand, and focused. Print will serve more as a teaser or an index to all the other sources of information available.
Good communication, everyone agrees, is a critical factor in achieving positive health outcomes.
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