Employees often are less timid and more willing to try a wellness program if the invitation, information, and ongoing encouragement to participate comes from trusted and enthusiastic co-workers rather than if management drives the efforts. That’s where an employee-volunteer workplace wellness team comes in. Think of your wellness team members as your ambassadors and cheerleaders of wellbeing.
The key to using your wellness team to boost employee engagement with your program is to make sure your participants know:
- The wellness team exists…
- Who the members are…
- And that members are eager to help participants along their wellbeing journey.
Promote your wellness team – and individual members – so employees will see the group as a friendly, approachable “go to” source for everything health and wellness. Here’s how:
- Include wellness team members’ names, emails, and phone numbers in each issue of your regular employee newsletter and on your intranet site, if you have one. If possible, also show a photo of team members so co-workers can put faces with names.
- Spotlight wellness team members in a regular newsletter feature.
- Focus on one wellness team member per issue. Have the individuals share their own wellness journeys – no matter where they are in it – either through first-person testimonials or Q&As.
- Highlight the areas they are passionate about and can “coach” other employees, such as healthy recipes, gardening, mindfulness, self-care, etc.
- Feature wellness team members on posters throughout the workplace. Showcase all team members having fun on one poster and then include each team member along with a tip or quote on other posters.
- Have wellness team members lead events, if possible, or at least attend all events. Giving them each a special nametag or shirt to wear at events will help other employees to recognize the team members.
- Display signage of the wellness program logo (if you have one) with the title “Wellness Team Member” under it at each member’s workstation.
Your wellness team can drive participation in your program… as long as employees know it exists, who’s part of it, and that team members are excited about being able to help their co-workers. Spend some time and effort promoting your wellness team.
Check out these articles for even more tips:
- The HOPE Health Letter provides the foundation for marketing your wellness program and team. Try it for FREE today!
Need assistance with bringing together a wellness team and/or effectively promoting one? I can help find a solution that works for you. You can reach me at email@example.com or 800-334-4094.